A new survey, commissioned by Staples and conducted by Wakefield Research, found that 85 percent of small business owners surveyed reported feeling “optimistic” about the small business climate in 2017. That’s good news for the owners as well as for their communities, because for many, this optimism is motivating owners to put earned revenue directly back into their businesses and employees.
According to the research, 97 percent of respondents said they plan to increase investment in their companies this year, while 67 percent plan to hire new employees. Those fresh hires also appear to be in line for better benefits, as 72 percent of small business owners report they plan to increase staff compensation in 2017.
“We conducted this survey to better understand the pulse of small business owners and to further identify those priority product and service areas in which we can help our customers achieve success in 2017,” says Frank P. Bifulco Jr., chief marketing officer, Staples.
The survey included 502 small business owners across the country. For purposes of the research, small businesses were defined as companies that had 10 or fewer full-time employees.
While the research found that small business owners are optimistic about 2017, it also provides a favorable outlook for the years ahead. In fact, many small business owners report they hope to make small business ownership a family tradition. Ninety-one percent of those surveyed said they would encourage their children to start their own business, and 93 percent said they felt running their own business was the best kind of job satisfaction there was.
Finding the tools to support small businesses
For small business owners across the country, optimism can often be directly tied to market success and having the proper tools to support future growth. Staples Print and Marketing Services offers a comprehensive suite of services, providing everything from business cards and logo design to marketing materials and signage.
Small business owners can find additional support materials online by visiting Staples.com and the Staples Small Businesses Hub. The Hub is a resource that offers expert tips, information and industry advice – everything a small business owner needs to grow their business in 2017 and feel even more optimistic in the years to come.
To learn more about how Staples can support the initiatives in your small business, visit Staples.com.