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St. Kitts’ Tourism Website wins HSMAI Platinum Digital Marketing category

Rafael Cardozo, President of Tambourine, accepts the HSMAI Platinum Award, accompanied by Mrs. Rosecita Jeffers, CEO of the St. Kitts Tourism Authority.

BASSETERRE, ST. KITTS – St. Kitts’ newly redesigned website, www.stkittstourism.kn, earned a 2011 Platinum Adrian Award in the Digital Marketing category from the Hospitality Sales & Marketing Association (HSMAI).

The recognition award was presented at the 55th annual HSMAI Adrian Awards Dinner Reception & Gala, held at the Marriott Marquis in New York City on Monday February 27, 2012.

According to the Adams Unlimited, the St. Kitts Tourism Authority Public Relations firm in New York said the award was received by the St. Kitts Tourism Authority CEO, Mrs. Rosecita Jeffers, who traveled to New York to attend the prestigious dinner and accept the award on behalf of the Minister of Tourism and International Transport, Senator the Hon. Ricky Skerritt.

“We are extremely pleased to have our new website recognized for excellence by our industry colleagues in the largest and most prestigious travel marketing competition globally,” said Mrs. Jeffers.  “This distinction represents the high quality of work that is being done to promote St. Kitts as a world-class tourism destination.”

The St. Kitts website entry was submitted by Tambourine Creative, the agency that conducted the website redesign.

“We are thrilled and humbled to receive this honor from our peers at HSMAI,” said Rafael Cardozo, President of Tambourine Creative, the advertising and digital marketing agency of record for St. Kitts based in Fort Lauderdale, FL.

“It’s wonderful to have a client like St. Kitts. Communicating the island’s unspoiled natural beauty through digital media seems almost paradoxical, but it’s a challenge that our entire team enjoys thoroughly… we simply follow our hearts.”

Each year, Adrian Awards are presented to the top companies and individuals in hospitality, travel and tourism for achievements in advertising, public relations and digital marketing. The St. Kitts website was one of only seven Digital Marketing Platinum winners and the only Caribbean destination to win Platinum among all three award categories.

Platinum winners were judged to be the most extraordinary entrants from the field of Gold winners. Senior industry and media experts selected all winners from nearly 1,000 entries HSMAI received for the 2011 Adrian Awards from around the world.  Founded in 1957, the Adrian Awards embrace every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more.

About HSMAI:  The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth.

The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable MeetingsAdrian Awards, and Revenue Management Strategy Conference.

HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.orgwww.facebook.com/hsmaiwww.twitter.com/hsmai and www.youtube.com/hsmai1.

On February 9, 2012, St. Kitts was named one of “5 Caribbean Islands to Discover Now” by MSNBC.  It was also named one of the “Top 12 Spots that should be on your list for 2012” by Caribbean Travel + Life magazine and the island’s Brimstone Hill Fortress was named one of “10 Great Places To Explore The World’s Best-Kept Secrets” by USA Today.

As of summer 2011, the destination also ranks #1 on a list of the 16 Best Caribbean Vacations by US News & World Report.  Last year, St. Kitts was named a top destination for 2011 by both AOL Travel and British Airways.   Located in the northern Leeward Islands of the Caribbean, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history.  The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, touring Brimstone Hill Fortress National Park, the only man-made UNESCO World Heritage Site in the Eastern Caribbean, and more traditional vacation pastimes such as watersports, golf, shopping, tennis, gourmet dining, gaming at St. Kitts’ exclusive casino or simply relaxing on one of the island’s sandy beaches.  Accommodations range from intimate plantation inns to larger hotels and resorts.