Marley, who embodies the fun, relaxed nature synonymous with Jamaica, injects an authenticity to the PUMA collection, bringing her fashion–forward sensibility, the country’s bold colors of green, gold and black and Jamaican heritage to the styles.
The most anticipated pieces from the collection include two items from ceremony wear: the men’s “Buffalo Soldier button down,” a short-sleeve button-front army green shirt with black accents; and the women’s military-influenced “Satisfy My Soul” black fitted jacket with green belt. The women’s fitted jacket features an embroidered Jamaican flag with the phrase “Good Vibrations” on the inside of the collar, while a Jamaican green stripe accents the sleeve for some added flair.
The collection will be available at The PUMA 100 Metre Shop, select retailers in the United States, Japan, United Kingdom and Continental Europe as well as at the PUMA Quad, situated within the PUMA YARD in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.
THE JOY OF JAMAICA
Cedella Marley will showcase her designs at the pop-up shop and she will also share her pride of heritage. Visitors can read about her background and the inspiration for the collection, which pulls from the rich cultural heritage in Jamaica. In addition, PUMA will spotlight Jamaican personalities who symbolize the joy and cultural pride of the Caribbean island. PUMA will celebrate community and neighborhood icons like Don Abaka, aka “Mayor of Brixton” and the epicentre of his social life as local hairdresser in the community; Savannah a 20-year old stylist, who calls Jamaica, New York and London home, but credits her Jamaican heritage for her success; and Ms. Brown, a grandmother who warmly opens her London home to share an intimate look at her life, which has seamlessly brought together her deep Jamaican roots and the love of the British Monarchy. These in depth portraits provide a glimpse into their prideful Jamaican heritage and how it has contributed to their place in London culture.
For more information about the PUMA 100 Meter Shop visit www.puma.com and puma.tumblr.com
