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Apple gives two execs the boot – Jony Ive now heads both hardware and software

After two former Apple execs misbehaved, Sir Jony Ive is not only the head of hardware design he is also now the head of software.

Ive is now the head of a new department, which is called the Human Interface. The new department is involved in hardware and software design.

One of the Apple execs that have been given the boot is Scott Forstall. Forstall was formerly the man behind iOS and introduced Siri. Unfortunately, he also oversaw the Apple Maps app, which was filled with bugs and glitches.

Apple ditched Google Maps for iPhones and iPads with the Maps app when the Cupertino firm launched iOS 6. Unfortunately, it was a huge mess. The app misnamed landmarks and didn’t show places where they ought to be. The mess made Apple CEO, Tim Cook, issue a public apology. Forstall, according to reports, refused to admit that there was a mistake on his part.

Since Ive is now the head of both hardware and software, we may see iOS and OS X given a fresh look. When Forstall ran software, his design was all about Skeumorphism, which is making the interface look like real objects. An example is the Notes app. The app resembles an actual note pad with note paper. Pages flip over just like the pages of a note pad. Another example is the eBook app. It resembles an actual bookshelf.

Unfortunately, the Skeumorphic approach to software did not look quite as good as it did in the past. Ive, on the other hand, is popular due to his sleek and clean designs. With him heading software, we may see his design style there as well.

John Browlett, was Apple’s head of retail. Although Apple has not confirmed the reason behind him getting fired, it is said that he was given the boot due to reducing staff in Apple stores.

Will Ive do wonders for software? Let us know what you think through a comment below.

About Andrew Ramsey

Andrew has been involved within the mobile phones industry for over 10 years, from operating within the high street retail sector, business to business sales and management through to present day online mobile phones news and price comparison.
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