The iPad mini is priced at £269, which is significantly higher compare to cheaper Android tablets that offer significantly higher specs. Despite this, Apple says that their new smaller version of the iPad generates “significantly” less profit margin compared to other Apple-made products.
Speaking at Apple’s earnings call, Apple’s chief financial officer, Peter Oppenheimer, said that it makes less selling the iPad mini compared to their other products. This is despite the iPad min not having a competitive price compared to rival smaller tablets such as the Google Nexus 7, which is priced at £159.
Will the iPad mini be as successful as its bigger brother the iPad? We don’t doubt the iPad mini selling like hotcakes. After all, it is made by the Cupertino firm. However, will it be as dominant as the bigger iPad? This remains to be seen. The Google Nexus 7 is dirt cheap, but still offers better resolution and more powerful specs. It sports a quad-core processor, while the smaller iPad only sports a dual-core processor. So if we’re talking about more value for your money, the Nexus 7 is the better choice.
After the price of the iPad mini was revealed, many criticised Apple for making the smaller slate too expensive. Phil Schiller, senior vice president of worldwide marketing at Apple, was quick to defend the iPad mini’s pricing. He seems to think that it will do better than other devices since it is made by the Cupertino firm.
If you’re thinking of buying the iPad mini, it is now available for pre-order. The 16GB Wi-Fi version costs £269. The 32GB Wi-Fi version costs £349. The 64GB Wi-Fi version costs £429. The 16GB Wi-Fi + Cellular costs £369. The 32GB Wi-Fi + Cellular costs £449. The 64GB Wi-Fi + Cellular version costs £529.
Are you planning to buy the iPad mini, or would you rather get your hands on the Google Nexus 7? Let us know through a comment below.