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Apple rumoured to be working on the iWatch – 100 designers said to be working on the device

According to a report, Apple is cooking up the iWatch, which is a watch that has iPhone and iPad features.apple-iwatch-on-wrist-1

The report comes from Bloomberg. It says, “Apple Inc. has a team of about 100 product designers working on a wristwatch-like device that may perform some of the tasks now handled by the iPhone and iPad, two people familiar with the company’s plans said.

“The team, which has grown in the past year, includes managers, members of the marketing group, and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private. The team’s size suggests Apple is beyond the experimentation phase in its development, said the people.”

The reason behind making the iOS-powered wristwatch? The site says, “Chief Executive Officer Tim Cook is facing pressure from shareholders who have seen the stock slump more than 30 percent since a September high amid slowing sales growth and competition from rivals such as Samsung Electronics Co. Without a revolutionary new gadget that commands a higher price, investors are concerned about falling margins and increased competition.”

Bruce Tognazzini, a tech consultant who was a former Apple employee, says in a blog post, “The iWatch will fill a gaping hole in the Apple ecosystem. Like other breakthrough Apple products, its value will be underestimated at launch, then grow to have a profound impact on our lives and Apple’s fortunes.”

Of course, Apple refused to comment about the rumoured iWatch.

Will Apple launch the iWatch? Share your thoughts through a comment below.

About Andrew Ramsey

Andrew has been involved within the mobile phones industry for over 10 years, from operating within the high street retail sector, business to business sales and management through to present day online mobile phones news and price comparison.
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