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Blackberry Z10 is a ‘sales flop,’ according to survey

According to a survey, the Blackberry Z10 is a “sales flop”.lseries_black_eng_front_4glte1

According to PC Pro, “The Z10 went on sale in the US at the end of last week, but a Goldman Sachs survey of US phone retailers found that some retailers were only selling two or three Z10s a day over the weekend. Citigroup, meanwhile, reported that fewer than 5% of retailers had sold out of the device, even though some stores only had a dozen units.

“The findings prompted Goldman Sachs to cut its rating on BlackBerry to “neutral” from “buy”. Goldman cited little marketing support from the company and apparently low sales.

“The damning sales reports come ahead of BlackBerry’s quarterly results, which are due out on Thursday.”

In terms of the handset’s international launch, PC Pro says, “BlackBerry unveiled the Z10 on 30 January and has reported fairly solid demand for it in its home country, Canada, and in other countries such India and the United Arab Emirates, where BlackBerry still has a strong brand and presence.

“But the late debut in the US, due to a longer carrier testing process, and the muted reception there has cast doubts on BlackBerry’s chance of a turnaround.”

Sterne Agee analyst, Shaw Wu, said, “It remains to be seen if BlackBerry 10 can gain mainstream acceptance against Android and iOS.”

“We anticipate a decent quarter as expectations are low. However, we remain on the sidelines as we are concerned with lack of profitability,” Wu adds.

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