The frenzy we experience every year when a new iPhone is launched is well underway as customers prepare for the launch of the new iPhone 5. Judging by early media response to the phone together with very high pre orders the phone looks on target to become the most popular iPhone ever released by quite some distance.
Apple Stores across the globe have already had customers in line for a couple of days hoping to be some of the lucky ones who will get the iPhone 5 on the day it is released. Apple have already had to delay shipments on tens of thousands of pre orders due to exceptionally high demands meaning the handset may not arrive with consumers until early October. Apple stores however have all been allocated a number of devices that will go on sale to the general public on 21st September. These unit will be sold on a first come, first served basis however hence the early queues that have been forming.
In London UK the Covent Garden Apple store has already had people camping outside for nearly one week. Admittedly the people in question are doing it to raise money for Cancer Research but soon afterwards they have been joined by consumers simply eager to be one of the first to own a new iPhone 5. Third in the Queue at this venue is Ben Paton, one of the very first people to own an iPhone 4. He is camped out and reading the Steve Jobs autobiography and he explains “It’s really not just about the phone for me. I mean you have to be a fan of course, but there’s a real experience to be had by queuing up and being part of the event”. This store and others are gearing up to cope with a huge volume of traffic by extending opening hours and taking on extra security to ensure that chaos does not ensue.
The iPhone 5 launch will be one of the most successful smartphone launch days of all time. Pre orders already indicate that this phone will be a runaway success and industry experts predict total sales to top over 50 million.