Apple has been told by a US Judge that it must reveal its per-product profits for their iPhones (iPhone 5, iPhone 4S, and older iPhones), iPads, and other iDevices. “Apple is suing Samsung for an additional $535 Million in damages, following the $1 Billion payout Apple was awarded back in August” this is according to Ars Technica. Apple also asked the US court to keep the documents ‘private’ including “product specific unit sales, profit, revenue, profit margin, and cost data.”
The bad news for Apple is that Judge Koh slammed its appeal. ”Beyond continuing to assert that its financial data are ’trade secrets’, Apple has not provided any new arguments for why this information should be protected” this is the court order statement. Apple is also asked to issue a public statement saying that Samsung did not infringe their intellectual property.
Yes, the unveiling of Apple’s sales figures is nothing but an unwanted consequence for Apple. But in their pursuit of additional damages from Samsung, this is something that they can’t stop if the court ordered so. “Apple cannot both use its financial data to seek multi-billion dollar damages and insist on keeping it secret” says the court.
Yes, Apple and almost all of the big smartphones companies today are prone to revealing their quarterly profits and losses every single quarter. But they always give us a single amount that basically leaves all of us clueless as to how much money did they actually made. If we get a complete data like what Apple is trying to keep from the public, then I bet that it is worth the long read and all speculations will die as to who really did made more money in the smartphone business.
Yes it is not over for Apple yet. They can actually win if and when the US Court of Appeals grants their wish of keeping their sales data private. If not, the world will know as to how much Apple made with their iPhones and other iDevices.