In an interview with Fierce Wireless, HTC exec Jeff Gordon said that his company is “watching that market very, very closely”. Once all bases are covered, it will launch a tablet that would “make a splash”.
Today’s tablet market has been split into two. One part of the market consists of high-end tablets, wherein the Apple new iPad dominates. The other part of the market consists of smaller and cheaper tablets, wherein the Google Nexus 7 is king. Gordon says that the Taiwanese firm still has “not set on one strategy over another”.
Not only is HTC planning to penetrate the tablet market, it is also rumoured to try and enter the phablet market, which is dominated by the Samsung Galaxy Note 2. It is rumoured to be working on the 5-inch DLX or the 5-inch variant of the One X, which is believed to be another Nexus device.
There is no doubt that the iPad dominates the high-end tablet market. Despite not offering the most powerful hardware or the best bang for the buck, it still managed to outsell tablets offered by rival companies for three years and running.
This is not the first time HTC tried to penetrate the tablet market. In the US, it tried to sell the Flyer, the Evo View 4G, and the Jetstream. Sadly, the Taiwanese firm pulled its tablets from shops in the US, since they weren’t selling too well. Gordon says that this was a “great learning experience” for his company. In other words, they weren’t making any money selling tablets.
What part of the tablet market do you think HTC should try to enter? Should it be the high-end tablet market, which is dominated by the new iPad, or should it be the entry-level tablet market, which is dominated by the Google Nexus 7? Do you think it just leave the tablet market alone? Share your thoughts through a comment below.