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iPhone 5 black scratches is ‘normal’ says Apple’s Phil Schiller

Millions were eager to buy on the new iPhone 5, queuing for hours just to get their hands on the new Apple kit. Sadly, for people who have purchased the black version of the handset, they quickly noticed that the new iPhone was prone to scratches and dents. Apple’s Phil Schiller says that this is “normal”.

Alex, a 9to5Mac reader writes to Apple, “I love my black and slate iPhone 5, but I’ve been seeing some scuffs, scratches and marks throughout the band around the phone along with many others.

“What should we all do?

“Any plans to fix this?”

Schiller writes back saying, “Any aluminium product may scratch or chip with use, exposing its natural silver colour.

“That is normal.”

To be honest, we’re not really surprised with the cold remark. After all, Apple has been known for talking down to its customers when things go wrong with its devices. We witnessed this when the iPhone 4 was plagued with antenna issues. However, Apple likes to be known as a company that puts a lot of focus into quality, which is expected of them to look into the issue much closer. Sadly, from the looks of things, it doesn’t look like they plan on doing anything about it.

iFixit has posted a video showing a two-year-old bashing the iPhone 5 with a bunch of keys, proving the phone is more susceptible to scratches compared to the iPhone 4S’ glass coating. Check out the video here:

True, wear and tear is a natural occurrence for devices, but does have to happen this soon? Apple’s customers have made them one of the most profitable companies the world has ever seen. They should have at least looked deeper into the problem, rather than just brushing it off and calling it “normal”.

Do you think Apple should look closer into the scratch issue of the iPhone 5 black? Share your thoughts through a comment below.

About Andrew Ramsey

Andrew has been involved within the mobile phones industry for over 10 years, from operating within the high street retail sector, business to business sales and management through to present day online mobile phones news and price comparison.
  • http://www.facebook.com/mohammed.a.razzaq.7 Mohammed Abdul Razzaq

    if you take a company,it should follow some international standards and inspection process and many other process like design,but i dont know what standards does apple follows,before selling the product these apple iphone producers must test,it, and how come phil schiller say its normal,and youre buying it for 650$, the handset must be premier not like a piece of toy

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