It is quite obvious that with the strong iPhone 5 sales back in the US, the iPhone 5 actually helped Apple to overtake its arch rival Android OS by Google. This is with the Apple iOS holding a relatively larger market share in the US compared to Google’s Android.
With the iOS now on top of Android OS, reports are saying that in the weeks following the release of the iPhone 5 back in September, Apple now controls a huge chunk of US market share. If you think about it, the iOS beats the hell out of the entire Android fleet of devices in the US today.
It was Kantar World Panel who is responsible for compiling the latest figures and it basically covered the whole 12 weeks period since the iphone 5 was launched and ended last October 28th. The study revealed that while the Android fleet controls a hefty 46.7% market share in the US, the iPhone 5 sales helped increased Apple’s share to 48.1%. This then automatically places Apple on top of the American smartphone ladder for the very first after the iPhone 4S was released last year.
“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive perios.” He further added: “This time we predict that Apple will beat its previous high of 49% and achieve its higher ever share of the US smartphone market within the next two periods.” This is according to Dominic Sunnebo Director of Kantar Global Consumer Insight.
He also said: “Apple has always managed to maintain loyalty levels far above the competition, and this has clearly played a part in driving sales of its new device,” “An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade. While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand. With roughly 60% of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment – a clear sign of the strength of the brand in the US market place.”
But of course, despite of Apple’s renewed success in the US, the iPad Mini and the new Apple iMac failed to hit the same loyalty height in a couple of European markets. This is even if Appleis currently the holder of 32.7% market share back in the UK smartphone market. Apple is also faring relatively bad in both Germany and Spain.
Sunnebo also added: “Germany remains a tough market for Apple with its share falling by 5.1 percentage points over the past year,” “The Samsung Galaxy S3 has taken almost a quarter of the country’s smartphone sales over the past 12 weeks to boost Android yet further. In Italy, strong sales of the Nokia Lumia 800, the seventh best-selling, have helped drive Windows’ share up to 11% – the highest across Europe.”