When it comes to growth in popularity, it seems more and more iPhones are finding their way in the hands of Brits. This is according to a new study.
According to Kantar WorldPanel Com Tech, Apple’s iPhone has claimed 28% of the smartphone market as of September this year. Last year, iPhones only held at 18.1%. This means a growth of 10% compared to last year. One big reason why Apple is enjoying this much growth is due to the release of the iPhone 5 a few months back.
Android handsets are still at first place, with a 58.2% take on the market. One of the biggest reasons why Android is still on top is due to popular devices like the Samsung Galaxy S3. Android, however, was at 53.4% last year, meaning a growth in popularity of only 4.8%.
Kantar WorldPanel Com Tech’s figures also reveal that people were holding back on getting their hands on the previous iPhone. They were likely waiting for Apple to release the iPhone 5, which they thought would be released when Apple unveiled the iPhone 4S instead.
The study also proves that Brits are still willing to get their hands on a Blackberry handset. RIM surprisingly held at 8.8%, despite the Canadian firm’s troubles. Last year, Rim was at 20.8%, a 12% decrease in popularity.
Microsoft’s Windows Phone is at fourth place at 4.2%. Back then, Windows Phone 7 suffered from hardware restrictions such as supporting only single-core processors, which is quite surprising how the platform managed to hold at 4.2%. Compared to last year, it enjoys a 2.2% rise in popularity. The Redmond firm expects to gain more traction with Windows Phone 8 and its new features such as multi-core support.
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