Nokia finally launched a cheaper Lumia range model last Monday. This is one of the company’s attempts to win back its lost market to Apple and Samsung. This is also one of the company’s ways to win emerging markets in the likes of China and India.
Until recently, Nokia was the world’s largest phone maker. Last Monday, the company (via its CEO) said that the new Nokia Lumia 520 will come bearing a low price tag of about $183 (before phone company subsidies).
If you compare it with Apple’s iPhone 4 with a price tag of $450 (before phone company subsidies), this is quite pocket-friendly. But then again, there are other low-end Android devices that you can snatch for less than $100.
Nokia said that they will start selling the Lumia 520 to Asia, Africa, Europe, and Latin America soon. Meanwhile, T-Mobile USA will also offer this device at some unspecified date.
Nokia’s CEO Stephen Elop said at the start of the Mobile World Congress 2013 that: “The Lumia 520, we believe, delivers the best performance of any smartphone at this price point.”
It was two years ago when Stephen Elop made a bold move to switch Nokia’s OS to Microsoft’s Windows Phone OS for its top-of-the-line smartphones. This decision has been aided with financial support from Microsoft (maker of the Windows Phone 8 OS). The said OS provides a distinct look to the Nokia Lumia range, but so far, it hasn’t really convinced consumers to turn its back from Android devices or iPhones.
In 2012, Nokia was crowned by IDC as the world’s third-largest smartphone maker. Sadly, most of Nokia’s sales are heavily dominated by older and non-Windows Phone devices (i.e. Asha range).
Elop said: “It hasn’t always been easy,” and added “In fact, I can say at times it’s been very exciting.”
Nokia’s Stephen Elop also introduced the new Lumia 720 last Monday. Compared to the Lumia 520, this is a higher-priced Lumia device for countries like China and India that lacked the advanced wireless data networks. Elop also said that China Mobile (the world’s largest mobile company) will carry both the Nokia Lumia 520 and Nokia Lumia 720.
For more Nokia Lumia 620 information, visit us at Phoneslimited.co.uk.