RIM (Research In Motion) has renamed the Blackberry App World to just Blackberry World. The move, RIM says, “reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond.”
So what does this all mean? It means RIM is hard at work adding more music, movies, TV shows, and games in preparation for the launch of BB10 on the 30th of the month. An exec said that Blackberry 10 will have tens of thousands of apps in Blackberry World, which means more apps for Blackberry customers. This also means that RIM is planning to take on Apple’s iTunes and Google Play, which are the top app stores in the industry. With hundreds of thousands of apps in iTunes and Google Play, Blackberry World has a huge challenge ahead of it.
Not only is RIM working hard on adding more apps, it is also working on new handsets running BB10. Recent leaks revealed the X10 and Z10, which are set to be launched alongside BB10 on the 30th of January. These phones also have a huge challenge ahead of them from the likes of the Samsung Galaxy S3 and iPhone.
Aside from adding more apps and developing new hardware, RIM, it seems, is also looking to license Blackberry 10. Speaking to German newspaper Die Welt, RIM’s CEO, Thorsten Heins, said (translated from German), “Before you licensed the software, you must show that the platform has a large potential. First we have to fulfill our promises. If such proof, a licensing is conceivable.”
Earlier, Heins said, “You could think about us building a reference system, and then basically licensing that reference design, have others build the hardware around it.”
Does Blackberry 10 excite you, or do you think it’s too late for the ailing RIM? Share your thoughts through a comment below.