The DVD is still going strong despite streaming digital competition. Nearly everyone still has a DVD-capable device even if households don’t purchase much physical media anymore, and discs are so ridiculously cheap to produce that the right material on a well-made DVD could be a boon to business owners. The disc isn’t dead yet, and anyone that wants to leave an impression on their clients would be wise to learn how they could use it.
DVDs as Business Cards
Everybody has plain paper cards with contact information on them. Some may be laminated with a glossy finish, and maybe they’ll have a classy piano-black look with white text, but at the end of the day, they’re just cards. Think of how much interactive media stands out. If someone gives you their business card and another person gives you a DVD, who do you think you will remember more?
DVDs for Conferences
Lots of people piece together business presentations that run off of their laptops, but a DVD presentation can streamline the process. DVDs are for more than just video; they can be used for slide shows, power points, and a host of other applications. One of the best things about DVDs is that they can feature mixed media, and technical snafus are almost a non-issue. A host of things can get in the way of a computer presentation, but a disc that works in one DVD player will work in all DVD players.
DVDs as gifts
Internet marketers are always looking for ways to draw people to their sites, and giving away an educational or informational DVD can be one of the best ways to do it. DVDs can hold between four and nine gigabytes of data; there is no way for most people to get their hands on that much content in a reasonable amount of time over most Internet connections, and a free DVD that offers some truly valuable content will go much further towards convincing them to buy products from the company that sent it to them. It’s the very definition of a win-win scenario.
DVDs as Sales Presentations
With fuel and airline costs being what they are, it’s hard to be a door-to-door salesperson these days. It’s equally difficult for people who are used to meeting with clients but simply don’t have the funds to do it anymore. That’s where DVDs can be a lifesaver. It’s much easier to put the key parts of a sales presentation onto a disc and send it to prospective clients than it is to go and meet with them. If there’s a number they can call if they have any questions, they might just become customers despite the fact that a person never physically entered their living rooms.
It doesn’t require much of an investment to create professional DVDs. There are two production methods; one involves printing discs in bulk, and the other is best for small orders. Both methods produce high quality products, and neither one is very costly. DVDs cost mere pennies to produce, and the potential gains are hard to ignore. DVDs stand out; prospective customers are likely to take notice of products or companies simply because they received DVDs from them. A business owner who is looking to increase his bottom line should consider how disc media can be used to his advantage.
Anne Powell blogs about the business uses of dvds. You can also use customizable USB media drives with your company’s logo as a marketing solution.
