If you’re a small business owner such as myself you know how overwhelming it can be to juggle the dirty work, business aspects and consumer relationships all alone. In my case to eliminate some of the newly found stress I decided to go on a bit of a hiatus from maintaining my blog and website as well as contributions to other blogs. At the time it seemed like the wise choice; I had multiple clients, an acceptable cash flow, and no longer found self-promotion as necessity – some of the activities I discontinued are: my newsletter campaigns, affiliate programs, really only the consumer oriented services.
Well as time passed and my contracts began to come to an end I immediately turned to my website and marketing activities in hopes of them serving me up some new clients on a silver platter. After getting over the “WTF” moment realizing how idiotic I was to stop my personal promotions – really, how the hell else was I supposed to bring in clients. Nonetheless this was a great experience, it lead to my thorough search for various marketing services that provide businesses (primarily SMBs) with the tools they need to manage their everyday business as well as the marketing activities.
In this post, the first in a series of six – I’ll be introducing you to (if you haven’t already met) Constant Contact, a powerful email marketing service providing SMBs with fast, affordable, reliable email marketing campaigns.
As you probably know email marketing provides SMBs with direct access to voice their message to their consumers thus why it’s imperative that any businesses campaign not only looks professional but contains content their consumers will benefit from. Admittedly it can be a bit difficult to code your own design whilst consistently delivering unique, quality content – which is where Constant Contact comes in to help.
With Constant Contact email marketing users are able to choose between over 400 beautifully pre-designed campaign templates eliminating the hassle and (or) cost of developing a layout yourself. This abundance of templates ensures that no matter the event, season, or device each and every business will have a basic template they can use to start out with.
But it doesn’t stop simply at an abundance of templates; Constant Contact email marketing service has one easy to use point-n-click layout editor allowing users basic layout editing such as moving the predefined content, advertising, and contact info locations around the newsletter. As well as adding additional features such as Constant Contacts social media tools for email marketing, images, videos etc.
I must not forget last but not least the greatest aspects of email marketing: the analytics. Constant Contact email marketing provides businesses with powerful insights such as:
- # of opens
- # of CTR links
- Emails that failed to send
- Number of newsletter shares via Facebook, LinkedIn and Twitter
The final (I mean final this time) best part about Constant Contact is their 60-day free trial – allowing businesses to test drive their services – we all know after the 60 days they’ll be hooked. However, if you still think you’re in need to extra help or simply need someone else to run your campaign whilst you do other business why not request a free email marketing quote from myself.
