Although Twitter has long been one of the major social media hubs, it is still exploding thanks to the wide open market of third-party business applications playing off of the Twitter model. What this means for business people is that there is still room to brand yourself with your Twitter account.
If you would benefit from a personal brand, Twitter is definitely one of the best social media hubs to use. Here are some tips for branding yourself on Twitter.
One – Make sure you get the right Twitter account name.
Twitter account names are just as important as domain names these days. Because of the increasing number of businesses and business oriented personalities that are getting on to Twitter, prime Twitter names are being snatched up.
The first thing that you have to do is make sure that you get an account name that matches your brand as closely as possible. Do it today before someone else grabs it.
Two – Use the appropriate resources to keep your account active with relevant content.
There are many third-party offshoots of Twitter that allow you to post at regular intervals, thereby keeping your account active and on the minds of potential followers. You must also make sure that you have content that is relevant to your target market. Using these tools for timeliness will free up your mind to think of more relevant content for your audience.
Three – Fill out your profile and pick a good avatar.
Your profile and your avatar are the first impressions that you make on a potential follower. No one wants to follow an account that does not have all of these things filled in truthfully. Spammers on Twitter have made people incredibly leery of following anything that looks the least bit like a spam account. This means that you should fill in your actual name, your actual place of residence, and take the time to fill out your interest boxes as well.
Four – Become known as an expert in your field.
Although this harkens back to Tip Two with relevant content, it is important to expand on this idea. People follow accounts on Twitter because they expect a generous helping of relevant information in a timely manner. You must make sure that all of your posts are relevant to the topic that you are branding yourself on. When this happens, you will quickly become known as an expert and earn the respect of not only are followers, but also the social circles that your followers run in.
Five – Interact with your community directly.
One of the best ways to get followers on Twitter is to ask for them after you have set yourself up as a reputable account to follow. You can also hold question and answer sessions as big events occur in your industry. Create a place for others to hang out, express their opinion and feel important among their peers, and they will definitely reward you with their attention and by clicking that follow button.
Six – Combine your online marketing efforts with your off line marketing efforts.
Make sure that you have a link to your Twitter account on your business card. Make sure that your off line customers know that your Twitter account is the best way to get in touch with you online.Ben Sawyer is a part-time blogger and well known Internet marketing specialist. He is also a content contributor for New York houses community. Beside that, Ben often blogging about SEO and SMM tips, sharing his knowledge and experience with others.